This Privacy Policy is provided by Sparex Limited (“Sparex”) and its subsidiaries and affiliates (as identified in the table in Appendix 2 (together “Sparex”, “we” or “us”) and largely refers to the collation and handling of data on Sparex websites (see Appendix 2 for details of such websites). Capitalised terms not defined in the body of this Policy are defined in the Glossary at the end of this Policy (See Appendix 1).

This Privacy Policy tells you what information is collected from you from Sparex, or that you may give to us, together with how the information is collected, and how the information will be Processed by us. Please ensure that you have read this Policy and that you understand how data is collected from you. Sparex encourages you to regularly review this Policy as it may from time to time change and be updated.

By visiting a website of Sparex you are accepting and consenting to the practices described in this Policy.

Information collected from you

Sparex may collect and Process the following data about you:

Information you give us

You may give us information about you by filling in forms on Sparex websites or by corresponding with us by phone, e-mail or otherwise. This includes information you provide if you register to use Sparex websites, subscribe to our service, search for a product, place an order on Sparex websites, enter a competition, promotion or survey, and when you report a problem with Sparex websites. The information you give us may include your name, address, e-mail address and phone number.

Information collected from you

With regard to each of your visits on Sparex websites: the following data may be automatically collected from you:

  • Technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from Sparex websites (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Third Party Services

Sparex also uses a third party software provider to send its promotional e-mails called MailChimp. MailChimp store your Personal Data on their own secure servers (these servers may be outside of the country in which you originally provided your data) and only use this information to fulfil the specific requirement of Sparex.

How information collected from you is used

Information held about you may be used by Sparex in the following ways, as permitted by Applicable Laws:

Information you provide may be used in the following ways

  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
  • to notify you about changes to our service;
  • to ensure that content from Sparex sites is presented in the most effective manner for you and for your computer.

Information collected about you

Information collected about may can be used in the following ways:

  • to administer Sparex websites and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to improve Sparex websites to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep Sparex websites safe and secure; and
  • to measure or understand the effectiveness of advertising served to you and others, to ensure we only deliver relevant advertising and promotional messages to you.

Lawful basis for Processing Personal Data

In Processing your Personal Data in connection with the purposes set out in this Statement, Sparex may, depending on the circumstances, rely on any of the following legal bases:

  • We have obtained your prior express consent to the Processing;
  • We have a legitimate interest in carrying out the Processing (including our legitimate interests in operating our business, providing goods and services to you, alerting you to other products or services that may be of interest to you, and maintaining or improving our products or services), and there is no undue risk to your rights, freedoms or interests;
  • The Processing is necessary in connection with a contract entered into with you, or for your benefit;
  • The Processing is required by Applicable Laws;
  • The Processing is necessary to protect the vital interests of any individual; or
  • Any other lawful basis available under Applicable Laws.

International transfer of Personal Data

We may make use of processing facilities controlled or operated by members of our corporate group, which are located in jurisdictions other than the jurisdiction in which your Personal Data were originally collected. In particular, e-mail details, the content and features of a Site, an App or a Device may be provided by means of servers located outside your jurisdiction (including, but not limited to, servers located in the United States). Your Personal Data may be transferred to, and Processed using, those servers or other Processing facilities, as part of the operation of a Site, an App or a Device, or in connection with any of the Processing purposes set out in this Statement, subject always to compliance with the provisions of Applicable Laws (e.g., by implementing EU Standard Contractual Clauses, where appropriate). These transfers are necessary in order to provide our products and services to you in an efficient and effective manner. By providing Personal Data to Sparex under this Privacy Statement, you acknowledge that your Personal Data may be transferred to international locations outside your jurisdiction. If you do not wish for your Personal Data to be transferred to other jurisdictions, please do not provide your Personal Data to Sparex, nor use any Sites, Apps or Devices.

You can also find further information pertaining to the data protection within the AGCO Group from our general Privacy-Policy.

Data Retention

We will only retain your Personal Data for as long as we require such Personal Data in connection with the purposes set out in this Privacy Policy. We may also be required to retain your Personal Data for additional periods of time, for example, where required to do so by Applicable Laws.

Sparex offers data subjects the opportunity to define, during their lifetime, the instructions that should be followed after their death with regard to their Personal Data. Should the data subject pass away without leaving clear instructions about how to manage their Personal Data, we can also work with immediate family members and representatives to remove Personal Data of a deceased person where appropriate. In certain circumstances we may provide beneficiaries of deceased data subjects with reasonable information on the data held about the deceased data subject by Sparex. We shall not provide passwords or other login details. Any decision to respond to a request regarding a deceased data subject will need to be balanced against the obligation to keep information secure, safe, and private.

Protection of your Personal Data

All information you provide to us is stored on our secure servers or on secure servers operated by a third party. Where you have been provided (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. Do not share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although robust systems are in place to protect your data Sparex cannot guarantee the security of your data transmitted to Sparex websites; any transmission is at your own risk. Once information has been received, strict procedures and security features will be used to try to prevent unauthorised access.

Your Rights

It is your responsibility to ensure that your Personal Data held by Sparex is complete, accurate and up-to-date. Subject to Applicable Laws, you have the following rights:

  • the right to request access to, or copies of, your Personal Data that we Process. For details about accessing any data held about you and your business please contact [email protected];
  • the right to request correction of any inaccuracies in your Personal Data;
  • the right to object, on legitimate grounds, to the Processing of your Personal Data;
  • the right to request, on legitimate grounds: erasure of your Personal Data Processed by Sparex; and/or restriction of Processing of your Personal Data;
  • the right to have your Personal Data transferred to another Controller, to the extent applicable;
  • where your Personal Data is Processed on the basis of consent, the right to withdraw that consent; and
  • the right to lodge complaints regarding the Processing of your Personal Data with a Data Protection Authority.

This does not affect your statutory rights. You may exercise any of these rights by using the contact details provided in the ‘contact’ section below.

Changes to our Privacy Policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our Privacy Policy. Your continued use of our websites is deemed acceptance of our Privacy Policy.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to [email protected]

Appendix 1


In this Policy, capitalised terms have the following meanings:

  • Applicable Laws means all laws, statutes or regulations applicable to the respective AGCO affiliate(s).
  • Data Protection Authority means an independent public authority that is legally tasked with overseeing compliance with Data Protection Laws.
  • Data Protection Laws means all Applicable Laws relating to the Processing of Personal Data.
  • Personal Data means any information relating to an identified or identifiable natural person;

An identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity. Process or Processing means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means, including but not limited to: collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction.


Subsidiary Office Location Business Name Web URL
UK Sparex Limited UK
Australia Sparex Australia PTY Ltd
Austria Sparex GesmbH (Österreich)
Belgium Sparex Belgium bvba /
Canada Sparex Canada Limited
Denmark Sparex Danmark, Sparex Limited ApS
Export Sparex Limited UK
France Sparex S.A.R.L.
Germany Sparex Handels- und Vertriebs GmbH
Ireland Sparex (TA) Limited
Italy Sparex Ges.m.b.H
Netherlands Sparex Holland b.v.
New Zealand Sparex N.Z. Limited
Poland Sparex Polska Sp. z o.o.
Portugal Sparex Portugal-Importação e Comercio de Peças LDA
Spain Sparex Agrirepuesto, S.L
South Africa Sparex South Africa
US Sparex Inc